DWS Supplies / Who we serve
Make the product, price and message easy to find. DWS retail display ranges help shop teams source holders, merchandising fittings and small accessories around the physical space and the way promotions are changed.
Begin with the fixture, not just the message
Measure the shelf edge, counter or display surface before choosing an accessory. Note the material, available fixing point and the position from which customers will read the message. A sign that works on a counter may not be the right format for a narrow shelf or a hanging promotion.
Explore merchandising and retail display, display hooks and grippers and sign holders. Check the exact dimensions and attachment method on the selected product. If you are matching an existing fixture, send a close photograph with a measurement.
Keep promotions easy for staff to update
A display should be practical after the first installation. Think about how the insert is changed, how much access staff need and whether the same fitting will be used for the next promotion. Standardising a few insert sizes across the shop can simplify artwork preparation and replacement printing.
For a checkout or service counter, compare menu and print holders with the footprint available beside payment equipment and products. For leaflets and information, choose a pocket format that suits the printed material rather than compressing several different sizes into one holder.
Plan one refresh as a complete list
Walk the store before ordering and record what can be reused, what needs a new insert and what needs replacement hardware. Count the fittings per location, including a deliberate decision about any spares. For several branches, use a simple location schedule rather than multiplying one store’s quantities without checking the layouts.
Our retail refresh checklist turns that walk through into a buying brief. DWS can discuss the current ranges when you provide dimensions, photographs, quantities and the required date. Confirm delivery arrangements before setting the date for your own promotional changeover.
Common questions
What should I measure for shelf display fittings?
Measure the shelf edge or attachment point, the insert size and the available clearance. Include a photo so the team can understand the fixture.
Can DWS help with a shop display refresh?
DWS can discuss products from its retail display and accessory ranges. Share a clear list and distinguish product supply from any installation requirement.
Should every store receive the same quantity?
Only if the layouts and requirements match. Check each site and prepare quantities by location, especially when counters or fixture types differ.
Let’s find what you need.
Send a fixture photo, insert dimensions and quantity list. We can help you find the relevant DWS retail display products.
Talk to our team01 414 8555 · sales@dwssupplies.ie
Delivery information · Terms and conditions