DWS Supplies / Buying guides
Point of sale display works best when the message, holder and location are planned together. Start with what the customer needs to notice, then choose a format that fits the print and the physical space.
Define the message and viewing position
Decide whether the display presents a price, product feature, offer or practical instruction. Note the position from which it will be read and whether it must be visible from one or several directions. Choose an insert size that supports that message without competing unnecessarily with the product or service area.
Browse menu, sign and print holders, grippers and holders and retail display accessories. The best starting category depends on how the display will attach or stand, not just the wording of the sign.
Measure the fixture and complete assembly
Record the insert dimensions, orientation, available footprint and fixing point. For a shelf fitting, measure the part it attaches to. For a counter holder, check the space around equipment and merchandise. For a wall or freestanding unit, describe the location and any relevant mounting requirements.
Include clips, connectors or other display accessories needed for the assembly. Check the individual product dimensions and instructions before ordering. A photograph with measurements can help DWS understand an existing fixture when you do not know its product reference.
Plan the update and repeat order
Think about how staff will replace the print and how often the message changes. Keep a small set of approved insert sizes and retain artwork templates for those formats. This can make future promotions easier to prepare while keeping the display system visually consistent.
Before ordering, count the actual positions and identify existing holders that can be reused. For several stores, prepare a quantity list by site. Use the retail refresh checklist, then send DWS the product references, dimensions, quantities and required date for availability and delivery confirmation.
Common questions
What does POS mean in display supplies?
POS means point of sale. In this context it refers to holders, fittings and display products used to present messages and merchandise where customers make buying decisions.
Should I choose the print size or holder first?
Plan them together and confirm the chosen holder’s insert dimensions before finalising artwork or printing the batch.
Can I match a display fitting without a product code?
Send clear photos, dimensions and the attachment details. DWS can discuss possible options, but appearance alone is not a complete match.
Let’s find what you need.
Send your insert size and a photo of the display position. We can discuss the relevant holder and fitting options.
Talk to our team01 414 8555 · sales@dwssupplies.ie
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