DWS Supplies / Buying guides
Choose a literature holder for the printed material it will contain and the space it will occupy. Insert size, folded thickness, pocket arrangement and display position all matter when comparing brochure and leaflet units.
Measure the printed item as it will be displayed
Record the finished width and height of the leaflet or brochure, its orientation and its folded form. If you use a familiar paper format name, keep the actual measurements with it. A folded leaflet and an unfolded sheet can need different pocket dimensions even when they began from the same print size.
Count the number of separate titles and consider the quantity to be held in each pocket. Check the individual product’s usable size and capacity rather than relying on the outer dimensions of the unit. Browse literature display and freestanding literature holders with those details in mind.
Choose counter, wall or floor placement
For a countertop unit, measure the available footprint and think about the approach from which people will see and take the literature. For a wall unit, describe the intended position and mounting requirement. For a freestanding unit, check the space allocated to the complete display, not only the pockets.
Plan how staff will replenish the material and whether the number of titles changes. If you need a single visible sheet rather than a stack to take away, menu and print holders may be a more relevant category. The POS buying guide explains that distinction.
Keep the artwork and holder references together
Confirm the selected unit before finalising new print dimensions. Keep the product reference with the artwork template so future brochures are prepared for the actual holder. For several sites, verify the space at each location and list the quantity required rather than assuming all receptions are identical.
Send DWS the insert measurements, number of titles, display position and quantities. Include a photograph or sketch of the available area if the fit is tight. Confirm the current product and delivery arrangements before planning the print run and the date the display will be put into use.
Common questions
Is the holder’s outer size the same as its insert size?
Not necessarily. Check the product’s usable pocket or insert dimensions as well as the overall dimensions before choosing.
What if I need several brochure titles?
Count the separate titles and assess the pocket arrangement and capacity of the selected unit. Provide the dimensions of each printed format.
Can I use a print holder for a stack of leaflets?
Only if the specific product is designed for that use. A single sheet display and a literature pocket perform different jobs, so check the capacity and format.
Let’s find what you need.
Send the finished leaflet measurements and the available display space. We can discuss the relevant holder formats.
Talk to our team01 414 8555 · sales@dwssupplies.ie
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