DWS Supplies / Buying guides
A display refresh starts with a walk through the shop and a clear list of changes. Audit existing holders, confirm insert sizes and count the fittings before ordering new products or preparing the promotional artwork.
Audit the customer route
Walk from the entrance through the main product areas to the counter. Note the message at each position, whether it is still current and how it is displayed. Identify holders that can remain, inserts that need replacing and fittings that need attention. Keep photographs with the location notes.
Separate the essential messages from the optional additions and measure the actual display positions. For shelf fittings, include the attachment dimensions. For counters, note the available footprint around stock and payment equipment. This creates a useful specification for retail accessories and sign holders.
Standardise the formats that make sense
Choose a manageable set of insert sizes and orientations, checking the actual product dimensions before artwork is finalised. Retain templates for those formats and link them to the holder references. Consistency is easier to maintain when staff can identify the correct print and fitting without measuring the whole system again.
For several stores, check which layouts genuinely match. Use a quantity schedule by site and keep exceptions visible. Add the small display accessories, hooks or connectors required for the complete assembly rather than assuming they will be included with a larger unit.
Prepare the order and changeover plan
List each product reference, variant and quantity, then identify the delivery destination and required arrival date. Leave time for receipt, inspection, printing and assembly before the promotional changeover. Confirm current stock and delivery arrangements with DWS when the list is complete.
After the refresh, retain a short record of the selected products and insert templates. Note which components are reusable and what must be replenished for the next promotion. The POS buying guide explains how message, format and fixture work together when a new display position is added.
Common questions
Should I replace every holder during a refresh?
Start with an audit. Reuse products that remain suitable and focus the order on the inserts, fittings or formats that actually need to change.
How do I avoid mismatched print sizes?
Confirm the selected holder dimensions, keep artwork templates and record the product reference beside each standard insert size.
What should I send DWS for a store rollout?
Send product references, measurements, photos and quantities by site, together with the delivery details and required material arrival date.
Let’s find what you need.
Send the completed display list with photographs and quantities. Our team can discuss the DWS products relevant to your refresh.
Talk to our team01 414 8555 · sales@dwssupplies.ie
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